I Heart NY
True ‘New York style’ parallel compression — with an addictively punchy flavor.
VST, VST3, AU and AAX audio plugin for Mac and PC. Compatible with all DAWs.
A download link will be emailed to you immediately after purchase.
parallel powers in a plugin
Parallel compression - also known as ‘New York compression’ - is an essential production technique for creating more powerful mixes. But it can be a hassle to setup the routing when you’re in the creative zone.
We made a plugin that does all the hard work for you — with a fat and addictively punchy flavor.
‘I Heart NY’ creates a duplicate track of your audio - hosted within the plugin - and lets you spank it hard. This process replicates the true parallel compression workflow, without the need for a parallel bus.
Parallel bus ‘hosted’ within the plugin for an easy workflow
Adaptive compression algorithm with extra punch
Works as a regular compressor in SOLO mode
Mac and PC, VST, VST3, AU and AAX supported
see ‘i heart ny’ in action
Audio Demos (IHNY OFF → ON)
Under the hood
Many compressors will offer a wet/dry knob. But for a true parallel compression workflow, the dry signal should remain unaffected as you add a heavily compressed duplicate for extra weight and power. We decided to build a simple plugin for that process — fully equipped with its own personality.
The SPANK knob controls a complex algorithm, designed to fire-up anything you throw at it. Revealing exactly what goes on under the hood would take away some of the plugin’s surface-level innocence, but in short it’s a mix of punchy high-ratio compression with a transient-friendly envelope - and a bit of EQ - combined with a low-end preservation filter applied to the compressor’s internal detection signal. I Heart NY is designed to range from subtle tightness to ‘pumping galore’, depending on your taste. And sanity…
While parallel compression is its primary strength, I Heart NY can be more than a one-trick pony. Engaging ‘SOLO’ mode makes the plugin operate as a normal insert compressor (by muting the dry audio signal). This opens up a whole new set of possibilities for using the ‘SPANK’ algorithm on your material.
Parallel compression as easy as 1-2-3
Dial the SPANK knob until the left meter peaks below ‘red’
Bring in the parallel bus with the fader
Set the OUTPUT level of the combined parallel + dry track
Plugin formats: VST, VST3, AU, AAX.
Platforms supported: Mac OS 10.7 and up, PC Windows 7 and up. 64-bit and 32-bit compatible.
DAWs supported: Ableton Live, Cubase, Logic Pro, Nuendo, Pro Tools, FL Studio, Reaper, Reason + more.