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I Heart NY
Parallel compressor

True ‘New York style’ parallel compression — with an addictively punchy flavor.


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Digital download: VST, VST3, AU and AAX audio plugin for Mac and PC. Works with all DAWs.


 
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parallel powers in a plugin

Parallel compression - also known as ‘New York compression’ - is an essential technique for creating more powerful mixes. But it can be a hassle to deal with the extra routing when you’re in the creative zone.

We made a plugin that does the hard work for you—with a fat and punchy flavor.

Features: Parallel bus hosted internally for an intuitive workflow. Unique & adaptive compression algorithm. Compatible with all major DAWs on Mac and PC.

 

SEE I Heart NY In ACtion

(More video content further down)


Press Quotes


Audio Demos


 
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Under the hood

 

Parallel compression, the traditional way, means setting up a separate bus, sending your audio to it, crushing it hard, then blending it back in with your signal. It also means having to balance an extra fader for the remainder of your mix. If you’re thinking that there must be an easier way, you’ve come to the right place! We’ve built a simple plugin for the entire process: ‘I Heart NY’ hosts a parallel track internally — giving you instant, punchy ‘New York Style’ compression on demand. No extra routing needed.

The SPANK knob may look innocent on the surface. But it controls a complex algorithm, designed to fire-up anything you throw at it. Specifically, you’re getting a mix of high-ratio compression with a transient-friendly envelope - and a bit of EQ - combined with a low-end preservation filter applied to the internal detection signal for a fuller low-end. Add a little of it to give a dull track some extra smack, or add a lot to push your mix all the way to the limit (and beyond).

 
 
The incoming audio is duplicated, then processed and mixed in, before both signals are summed together through the output.

The incoming audio is duplicated, then processed and mixed in, before both signals are summed together through the output.

 

 
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Two-trick Pony

 

While parallel compression is its primary strength, I Heart NY can be more than a one-trick pony. Engaging ‘SOLO’ mode makes the plugin operate as a normal insert compressor (by muting the dry audio signal). This opens up a whole new set of possibilities for using the SPANK algorithm on your material.

 
 


Compatibility

Plugin formats: VST, VST3, AU, AAX.
Platforms supported: Mac OS 10.7 and up, PC Windows 7 and up. 64-bit and 32-bit compatible.
DAWs supported: Ableton Live, Cubase, Logic Pro, Nuendo, Pro Tools, FL Studio, Reaper, Reason + more.

Download user manual.

 

Youtube Reviews

We’re rotating these on an ongoing basis. Check back for new ones soon — or go find them all on YouTube.


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