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I Heart NY
Parallel compressor

True ‘New York style’ parallel compression — with an addictively punchy flavor.


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I Heart NY - Demo Version
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VST, VST3, AU and AAX audio plugin for Mac and PC. Compatible with all DAWs.
A download link will be emailed to you immediately after purchase.

 
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parallel powers in a plugin

Parallel compression - also known as ‘New York compression’ - is an essential production technique for creating more powerful mixes. But it can be a hassle to setup the routing when you’re in the creative zone.

We made a plugin that does all the hard work for you — with a fat and addictively punchy flavor.

‘I Heart NY’ creates a duplicate track of your audio - hosted within the plugin - and lets you spank it hard. This process replicates the true parallel compression workflow, without the need for a parallel bus.

 

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Features overview

  • Parallel bus ‘hosted’ within the plugin for an easy workflow

  • Adaptive compression algorithm with extra punch

  • Works as a regular compressor in SOLO mode

  • Mac and PC, VST, VST3, AU and AAX supported


see ‘i heart ny’ in action

Video review by Joshua Casper for Youtube, reposted with his permission.


Audio Demos (IHNY OFF → ON)


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Under the hood

Many compressors will offer a wet/dry knob. But for a true parallel compression workflow, the dry signal should remain unaffected as you add a heavily compressed duplicate for extra weight and power. We decided to build a simple plugin for that process — fully equipped with its own personality.

The SPANK knob controls a complex algorithm, designed to fire-up anything you throw at it. Revealing exactly what goes on under the hood would take away some of the plugin’s surface-level innocence, but in short it’s a mix of punchy high-ratio compression with a transient-friendly envelope - and a bit of EQ - combined with a low-end preservation filter applied to the compressor’s internal detection signal. I Heart NY is designed to range from subtle tightness to ‘pumping galore’, depending on your taste. And sanity…

The incoming audio is duplicated, then processed and mixed in, before both signals are summed together through the output.

The incoming audio is duplicated, then processed and mixed in, before both signals are summed together through the output.


Two-trick Pony

While parallel compression is its primary strength, I Heart NY can be more than a one-trick pony. Engaging ‘SOLO’ mode makes the plugin operate as a normal insert compressor (by muting the dry audio signal). This opens up a whole new set of possibilities for using the ‘SPANK’ algorithm on your material.

 

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Parallel compression as easy as 1-2-3

  1. Dial the SPANK knob until the left meter peaks below ‘red’

  2. Bring in the parallel bus with the fader

  3. Set the OUTPUT level of the combined parallel + dry track


 

Compatibility

Plugin formats: VST, VST3, AU, AAX.
Platforms supported: Mac OS 10.7 and up, PC Windows 7 and up. 64-bit and 32-bit compatible.
DAWs supported: Ableton Live, Cubase, Logic Pro, Nuendo, Pro Tools, FL Studio, Reaper, Reason + more.

Download user manual.

 

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